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The music of Chappell Roan, Lady Gaga and others boomed from Cathedral Square Sunday evening as about people gathered to dance, laugh, cry and mourn one of their favorite bars less than a block away. After nearly 57 years in business as Wisconsin's clubbest continually operating gay bar, This Is It!

Temptestt Ballenger, who DJed at the bar, saw the social media post around 1 p. Instead, they would have an impromptu set that night. Someone passed around a sign proclaiming "This is not it" for people to sign. Others left candles and flowers outside the bar and wrote notes on the rainbow-colored bricks on its exterior wall.

Ballenger paused the music for a bit for people to share stories about what This Is It! Folks who for the first time in their life could be who they are unapologetically. June Brehm first opened the bar at E. Wells St. For the first few years it was open, there was no sign or rainbow coloring outside the bar like there is today.

Brehm wanted a spot not only for her gay friends to feel safe, but for everyone to feel included. I feel the responsibility to be the custodian of the history, but also preserve the welcoming vibe she created at the milwaukee. InBrehm's son Joe joined the business, then he took strip when she passed away in Joe Brehm brought Schneider later in as a business partner, and Schneider took over ownership when Joe died in The bar, which would come to be known as TITs, gained even more notoriety when famous Milwaukee drag queen Trixie Mattel became a co-owner in This Is It!

Gay really is like the Cheers in Milwaukee.

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I met some of my lifelong best friends there. Mattel did not respond to a Journal Sentinel request for comment about the closure. She did post in a story on her Instagram account that it was "hard to come to terms with This Is It! Through its ownership changes, This Is It!

It was a cozy space where I was able to express myself through the art of drag," said Alec Williams, who built his drag persona, Aubrey Del Mar, at the bar. He also met his partner there, when the latter was bartending. TITs was open every day of the year. People spent Christmas and Thanksgiving there when they had nowhere to go," Williams said.

Aubrey Del Mar hosted a monthly show called "Bewitched," which featured performances different from a more typical show with Top songs. He performed at This Is It! As a part of This Is It!